This was an assignment to essentially create my own logo, brand, and style for an advertising campaign. I am selling accessories. But what the accessories are doesn't matter. It's selling you a feeling and mood with the photos, not the actual product. By purchasing these items, you're purchasing this attitude and quality. The slogan "Beauty is beauty" ties in with the grunge look of the location. The items are beautiful because I say they are, it doesn't matter where you find them, they are gorgeous. Beautiful to look at, and it's that stand-out beauty you want to buy.